"The structure of the mass ornament reflects that of the entire contemporary situation. Since the principle of the capitalist production process does not arise purely out of nature, it must destroy the natural organisms that it regards either as means or as resistance. Community and personality perish when what is demanded is calculability; it is only as a tiny piece of the mass that the individual can clamber up charts and can service machines without any friction. A system oblivious to differences in form leads on its own to the blurring of national characteristics and to the production of worker masses that can be employed equally well at any point on the globe."
Siegfried Kracauer, "The Mass Ornament", 1927. |
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